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THE SALAMANDER | JULY 2018
Page 6
Effective communication is the
key to ensuring that as wide
an audience as possible know
who we are and what we stand
for. In the Company we deploy a
variety of media to achieve this,
both printed and online.
is
just
one
communication platform that
enables the Company to reach
like-minded individuals who share
our ethos and interests.
The recent publicity around
Facebook’s
founder,
Mark
Zuckerberg, has overshadowed
what is a very useful and
importantly, cost effective tool.
It is free to use and, aside from
the assembling of content, is low
in terms of its management and
administration overhead. Our plan
is for the Company’s Facebook
page to build interesting content,
not just news, although of course
it is an excellent way of celebrating
successful events and the
Company’s activities.
Over the comingmonthswe hope to
bring interesting items, fire related,
both contemporary and historical,
so that members can comment and
add to the information provided.
The Fire Service College library
has been an invaluable source of
information led by its formidable
librarian, Carole.
Her encyclopaedic knowledge of
Raising the Company’s profile on social media
Andrew Morgan
PR & Marking Committee
facebook@wcoff.orgReaching out to raise
the profile of the
Worshipful Company of
Firefighters.
the library’s contents has been
enormously helpful in starting
the process of building suitable
material for the Company’s
Facebook page.
We hope to develop content that
will be shared and reach people
in different spheres, some in the
industries related to fire, who may
be intrigued to learn more about
us. If you attending an event that
you feel other members have
missed or would have enjoyed
feel free to send it to the PRM
Committee to go onto Facebook.
Please include captions or notes
about attendees, etc.
Anyone who has dipped a toe
into the world of social media
is only too aware of how it can
be misused. There is ample
evidence of that on the other
side of the Atlantic. Content will
be appropriate and intended
by association to reinforce the
standing of the Company in the
public perception. We would
welcome constructive criticism
and suggestions for current or
future use. Anniversaries, notable
dates and historical incidents
will all be covered in due course
as we build a content database.
Please visit the Facebook page
and share the development of
another Company initiative.